Google makes money by taking content from YOUR Website and republishing it on THEIR Website and running ads against that content. When they were just a search engine providing links to Websites this was fine. But now Google has turned into the Mother-of-all-Scraper sites, taking content from thousands of Websites and republishing it as their own “for improved user experience”. To date the only redeeming factor I see in this practice is that Google isn’t running ads against Knowledge Graph results, but how long can we count on that to last? As a publicly traded company they will answer to their investors’ concerns about seeking “return on investment”. Google critics will be quick to point out — on the day Google brings the ads to Knowledge Graph results — that they are violating their own guidelines. Technically, however, Google doesn’t index its own search results so we can’t really say they violate their own guidelines. Google does scrape its own content. You see that happen every time a YouTube video is included in search results. But most YouTube videos are uploaded by Google’s user community, so we willingly give Google our content for their own monetization in exchange for the […]
SEO Theory
Giving Google More Data for Knowledge Graphs May Not Be Optimal
