Personalise your Christmas parcels with Australia Post’s QR code campaign
Australia Post is adding a digital touch to Christmas parcels this year, by enabling senders to attach a ‘video stamp’ to their mail.
Senders are being encouraged to film a 15 second video of themselves greeting their recipient, by scanning the QR-coded video stamp on their mail bag.
Once the parcel is received, the recipient scans the code to receive their personalised message.
The messages can be accessed through a smartphone with any QR code reader, the Video Stamp app, or online via a unique login sent with your stamp.
The free service will be promoted with a nationwide TV, digital, print and outdoor advertising campaign.
The post Australia Post | ‘Video Stamps’ | QR Code Campaign appeared first on MarketingEasy | Digital trends from around the world.
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