Cart Abandonment Stats [Infographic]

Every quarter, Salecycle reports cart abandonment statistics taken from its customer base of over 200 global brands, with a corresponding infographic. If you are using abandoned cart remarketing emails, make sure you’re tracking each of these metrics yourself.


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Click to enlarge infographic


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Tweetables



  • Average cart abandonment rate is 74% via @Salecycle study Tweet this



  • Most cart abandonment occurs between 1 and 2pm on Thursdays Tweet this



  • Almost half of all cart recovery emails are opened Tweet this



  • 13.3% of cart recovery emails are clicked through Tweet this



  • Over 1/3 of clicked cart recovery emails convert to a sale Tweet this



  • The AOV or recovered carts by email is 19% higher than typical purchases Tweet this


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