The tools for free Website promotion have not really changed much over the past fifteen years. The rules imposed by search engines have changed and their abilities to enforce those rules have improved. So we need to look carefully at what can be done versus what should still be safe to do when devising campaigns to promote Websites for free. Of course, there is no such thing as “free Website promotion”. We have to invest time if not money in Website promotion so it’s still not useful to think in terms of how to promote Websites for free. Let’s instead think in terms of “how to promote Websites without spending money.” Here are the basic methods: Publish content for discovery on your site Publish content for discovery on other other Websites Ask other Websites to link to your site Wait for other Websites to link to your site Let’s assume for the sake of discussion that these links only send visitors to the site being promoted. When you publish content it may be discovered either via self-promotional links you share (such as by emailing friends or through unlinked advertising) or by random search engine placement. Publishing content for discovery on […]
SEO Theory
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