Business owners throughout the world are still struggling to get their SEO on track in terms of SEO. Since the introduction of the local search engine optimization regulations by Google, companies have been scurrying to ensure that they are not penalized and continue to enjoy good website traffic and improved revenue moving forward.
Local SEO is easier that you may think, but if you don’t have spare time on your hands to focus your efforts on managing this task, then it is always worthwhile to find a reputable internet marketing agency who can work with you and help you drive more traffic to your website, increase your customer base and improve your revenue now and in the future.
The first thing you are going to want to focus on when it comes to local search engine optimization is keywords. Up until now you have been focusing on keywords that are used by your potential customers, but now these need to change slightly. The trick is not to change all your keywords and have a good mix in each page, articles, blog and social media post. You will want to include your area to the keyword creating a long tailed keyword, so if you were selling ice online, then your keyword would have been “ice,” now you want to add your location to change your keyword to “ice in London” or “ice London,” for example.
Your next step is to focus extensively on your on-site optimization. This is your meta titles and descriptions, both of which should incorporate local SEO. If yo don’t usually manage this yourself but you don’t have an internet marketing agency working with you, then ensure your website team are aware to make these changes, helping you get noticed in local searches, thereby increasing your website traffic and generating more customers moving forward.
Another trick that you must take note of when it comes to local search engine optimization is to ensure your address is displayed on each and every single one of your web pages. Up until now you got away with only displaying your address on your contact us pages, but now you want it displayed on each page, this will help search engines identify with every single one of your web pages, helping each page improve in local search results.
It is always worthwhile to add a map to your website. This helps the search engine find you, but also helps your customers identify with your location to ensure that you meet their location needs.
Take advantage of search directories and local online directories. The more directories you join and advertise in, the more you will be noticed online. Remember you are competing against thousands of companies online each day, so you want to take every reasonable step to ensure that you are seen, your brand is visible and customers know who you are and what you do at all times.
Ensure you start a Google + page and don’t skip any of the verification processes. With Google + you want to verify your phone number, your address and your website following the step by step instructions. Verifying all of this ensures that they are aware of you and your location, it can help improve your online ranking for local SEO.
The final things you are going to want to do in terms of local SEO is to join Yelp, Yellow Pages and other reputable and well-known directories. These can help you improve your ranking and if you website doesn’t provide success, being part of one of these top directory sites can help you grow your business in the future.
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