Small and medium size businesses have become the backbone of the economy and the major chunk of localized business.According to US Census Bureau’s latest data, 90% of the business firms have less than 20 employees only.
Source Yodle
According to Yodle research 82%of US consumers depend on local business. So it is pertinent to take advantage of this opportunity to boost local SEO.
Tips to boost Local SEO
1. Assure Business with High Quality and Personal Service
Consumers will value local business for its quality work, personalized service and reliable delivery of products or services. So attach a local business tag to your store and ensure customers satisfaction.
Include your personal information such as your name, address, local area code, maps etc. in your Meta descriptions, landing page, and business listings of other websites. (eg.Yelp) and avail the benefits of local business.
2. Refresh your website
Your website is an important source of information such as menus, prices, detailed service description and much more. According to Local search Association (LSA) 50%consumers look at local business websites before taking a decision regarding a purchase.
According to LSA’s Pulse Survey only 51% of single proprietor have websites. And many of them are not maintaining properly. More than 30% of businesses with less than 25 employees still don’t have a website.
3. Offers and Discounts
The Yodle Study says that discounts in search engine listings display ads, landing pages and other search results have a significant role in promoting business. Prices remain at a sustainable level, but temporary or one time offer draw customers to your business.
According to Thrive Analysis 2015 Local Search Report of LSA, 50% of consumers who use mobile devices made a purchase because of the attractive discounts and offers.
4. Maintain Existing Customers via Emails
Communicate with your existing customers and maintain relationship with them for brand and reputation management. Constant contact through regular mails will keep your business at the core of their hearts. You can send emails regarding appointment reminders, promotion of events, new services and other relevant information. According to Yodle report customers are very much interested in receiving these communications.
5. Online Customer Reviews
Yodle report says that 75% of the customers are of the opinion that reviews are useful in evaluating a business and comparing it with its competitors. Another encouraging factor is that 90%of the consumers positively respond to the request for a review.
The finding that 80% of the customers left a positive review mentioning a good experience with the business is inspiring. These reviews will go a long way in SEO and ranking of your website.
6. Search Global – Shop Local
Mobiles have changed search pattern and buying habits of customers. So you have to deliver more mobile ads and offers to consumers on the go by combining location and search behavior. Top retailers say that 1/3 of their monthly customers come exclusively from mobile platforms. And 80% of mobile searches end in a purchase.
7. National Brands Are Targeting Consumers at the Local Level
The popularity of mobile devices enables marketers to capture consumer attention and search of mobile ads. So national brands also find it easier to capture consumers at local level.
8. Know Your Enemy And Define Strategy
Align your work as a team and design a winning strategy to defeat your enemy. You must be aware of your own weaknesses and strengths as well as your competitor’s.
9. Local Online Marketing Tools
There are numerous online marketing tools that can connect with more customers and drive more leads to your business. Most of them are effective, affordable and save money and time.
10. Multi platform market strategy
Even though mobiles, laptops and desktops are today’s leading components, the importance and influence of traditional media like TV, Newspapers, Magazines etc. should not be ignored in local marketing.
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