Asking why SEO is important is like asking why music needs a tune and why Britain’s Got Talent needs Simon Cowell to make it even vaguely interesting. A good website without SEO is like having a bowl of soup…without the bowl. It’s messy, a complete waste of money and completely useless.
There are millions of websites selling products and services all over the world and it is absolutely one hundred percent vital to have some SEO in place to get yourself head and shoulders above all the others and make your site visible.
You may think that after spending lots of money on a good site and having lots of shiny new products ready to be sold you have done the hard work and can wait for the orders to come in. You’ve actually only done half the work.
The other half of your role is to generate traffic to your site and get good conversion from that traffic. People who haven’t heard of you, especially if you are a small to medium enterprise, will not know to Google your company. Instead of Googling “Steve’s Plumbing Services” if they want a plumber in Bournemouth, they are much more likely to search for “plumbers Bournemouth”.
If “Steve’s Plumbing Services” has optimised their site so that the keyword “plumbers Bournemouth” is linked to their homepage, they are more likely to rank highly. If they haven’t…they’ve just lost business. Potentially lucrative business at that.
Good SEO takes into account the keywords people are most likely to type in when searching for a service you provide like “SEO surrey” or “web design surrey” if you are looking for a company in Surrey that provide those services.
SEO makes your website visible to the virtual robots that crawl websites for information that matches a Google search query. This can be achieved through the design of the website, updating essential meta data and putting in content and keywords that link to what people are searching for, this can also be achieved through careful and consistent link building.
Link building and keyword optimisation are both vital to the visibility of your website on the World Wide Web.
But SEo is not something to be approached without caution as there are many potential pitfalls. Make sure you use a reputable company and steer clear of anyone who claims they can guarantee you good rankings.
For more information on how to optimise your site, search for “surrey web design” on Google to find a company that can offer expert advice on your SEO strategy.
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