Cheap website promotion is a false economy. Don’t end up paying twice. If your priority is paying the minimum amount possible then you are likely to get a poor service. Search Engine Optimisation (SEO) takes time. The time of a professional costs money. Experienced SEO experts are in high demand because SEO is a growing industry and optimising websites is a complex process. Finding good people to work on your company’s site can be a daunting task and cost should not be the priority as poor work can demand your web presence.
Cheap website promotion can damage your rankings. Inexperienced SEO practitioners should not be let loose on your website. Search engine optimisation takes years of experience to learn and become competent at so don’t hire just anyone, check if their clients are happy.
Another aspect of SEO is frequency of work. Optimising websites should be an ongoing effort. There isn’t really a one off solution. No quick fixes. No swift results. Real organic optimisation should always be viewed as a long term marketing strategy. It is comparatively less expensive in the long term but results may take longer. A three phrase approach is best. The first phase should be research and analysis. Find out which keywords and keyphrases are applicable and what kind of results are achievable based upon the competition. It really is all about what your competitors are doing. The second phase should be implementation both on page and off page based upon the findings of the first phase. The third phase should be ongoing SEO. This should be either monthly or quarterly at your client’s discretion.
So cheap website promotion is a no no. Letting a rouge SEO tamper with your website is not advisable. Always pay more to receive more. Trained, experienced professionals will be worth the extra money.
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