If You Understand This You Will Understand SEO
When I was sitting in on one of our 1 day Internet Marketing Courses in London, UK last week there was a penny dropping moment mid way through the afternoon when one of the delegates said “when you think about it this is simple, its common sense”.At this point I was happy as I knew we had 12 satisfied customers who would leave the course knowing what Google was looking for on their websites.
The guy doing the training was talking about SEO and in particularly how Google decides which sites to rank for different keywords. In our training courses we take the view that:
If you give a man a fish he can eat for a day
If you teach a man to fish he can eat for a lifetime
If the delegates understand the principles then the rest will follow.
He had all the delegates completely hooked by talking about the 2 things that Google wanted to see:
Relevance and Authority
Although I own the training company this was the first time we had used this trainer and I was anxious to see his approach. The course is aimed at business owners and marketing managers and covers all forms of internet marketing from Social Media, PPC, SEO through to email marketing.
Although I knew the course content well the way he delivered it had me completely rapt and it was such a great way of explaining it to an audience of relative newcomers to internet marketing that I thought I’d share it with you.
So what is the Relevance that Google desperately wants to see?
Well the relevance is the content and tags. How can Google possibly rank your web page high for a keyword phrase if you don’t mention it on the page? If the page titles, meta tags, heading and content contain the keyword the Google can’t fail to realise its relevance. So if you follow this rule then you can tick the box marked Relevance.
Where does the Authority come from?
The Authority is when other websites link to yours. Rather cleverly Google has realised that only time it can pick up from a website a vote in another websites favour is through a hyperlink. Surely if a website page links to another website page it’s a vote in the recipients favour. Google obviously thinks so and they try and concentrate on natural links rather than directories and paid links.
To paraphrase one of our delegates – This is simple – its common sense.
I know a lot of Internet Marketing experts will say – everyone knows that but trust me a lot of website owners don’t.
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