What’s Wrong With My Website? Hiring an SEO Consultant
Are you being found in the major search engines by the people that matter most to you? If you aren’t being ranked highly in the SERPs (search engine result pages) the chances are that your customers will not be finding your website and making you sales.
For your business website to make money it has to do well in the search engines, whether that is Google, Yahoo, Bing, or the lesser known search engines.
But how do you get your website to rank highly in the search engines?
This is where on-site SEO (search engine optimisation) is essential for your website to do well in the SERPs, to rank highly, to out-perform your competitors and to get you found by your customers.
Let’s be honest, you will never make any money online if people cannot find your website.
Being ranked highly in Google for a competitive keyword or keyword phrase can bring your website more visitors in a day than having a shop placed in the centre of Oxford Street in London. Just think what that sort of traffic can do for your business.
When you purchase a car do you just expect it to keep working and performing to it’s best without ever having to take it in for a service?
I don’t suspect you do! For your car to stay tuned and optimised for the job it is meant to do, getting you from A to B, then you have to make sure it is in working order by completing regular checks.
This is the same for your website! You cannot upload a website and just hope for the best, you have to make sure it is optimised for the search engines and reviewed regularly to make sure it is still performing to the best of its ability.
So what can you do?
You need to hire an SEO consultant, an expert in search engine optimization, to optimize your website for you. A typical on-site optimization will include:
· Meta-description
· Meta-keywords
· Title Tag Optimization
· Content Optimization
· Keyword Research Specific to the industry your business operates in
· Image Optimization
· Robot Txt
· XML Sitemap Creation
· And many more tweaks that will improve the chances of your website being indexed by the search engines.
Why hire an SEO Consultant when I can do it all myself?
This is an option but you will need to take into account the time it will take to learn all what you need to know to optimize your website properly. Would you study medicine just to cut out visiting the doctor? An SEO Consultant will be up-to-date with the latest SEO practices that will help to continually improve your websites SERPs. Just remember, one mistake can seriously damage how the search engines view your websites and this could be very costly to your business.
Conclusion
Hiring an SEO Consultant can be one of the best ROI (return on investments) you will make in your business.
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