How to: Do a content inventory

#DrITServices #laptoprepair

“Content inventory”. The very phrase can strike fear in the hearts of SEOs, or make a marketing manager swoon. But what really is a content inventory?

For some companies, it’s a list of pages, and maybe some completely useless metrics like ‘images per page.’ For others, it’s a set of documents so complex you’re better off reading the entire web site, page by page, instead.

To me, a content inventory should tell me:

What I’ve got.
The topics for each asset.
How each asset has performed, not simply in pageviews, but in actual audience response.

The metrics

When we do an inventory, here’s what we collect, why we collect it, and how we collect it:

URL list: We need a list of pages to measure, first. We use Screaming Frog for simpler crawls and our own in-house toolset for big hairy sites with more than 10,000 pages. OK, they’re not actually hairy. I’m hairy. Web sites are challenging, difficult, complicated… It’s an expression.
Title tag: Hopefully obvious. We parse the page…

NOTE: This just the teaser… please drop by search news central for the full story!