VicHealth | What Kind of Drinker Are You? | Digital Marketing Campaign

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Discover your drinking profile with VicHealth


Are you the first one to get the party started on a night out, or are you always looking out for your friends?


VicHealth has launched a digital marketing campaign to help you find out which type of drinker you are, raising awareness of the drinking culture in Australia.


Researchers studied thousands of Victorian alcohol drinkers to reveal four different ‘drinking types’.


The campaign asks Australians to assess their own habits and discover their drinking profile through taking a quiz on the campaign website.


Take the quiz to find out if you’re an initiator, follower, moderator or protector.


The post VicHealth | What Kind of Drinker Are You? | Digital Marketing Campaign appeared first on MarketingEasy | Digital trends from around the world.



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