VicHealth | What Kind of Drinker Are You? | Digital Marketing Campaign

Discover your drinking profile with VicHealth

Are you the first one to get the party started on a night out, or are you always looking out for your friends?

VicHealth has launched a digital marketing campaign to help you find out which type of drinker you are, raising awareness of the drinking culture in Australia.

Researchers studied thousands of Victorian alcohol drinkers to reveal four different ‘drinking types’.

The campaign asks Australians to assess their own habits and discover their drinking profile through taking a quiz on the campaign website.

Take the quiz to find out if you’re an initiator, follower, moderator or protector.

The post VicHealth | What Kind of Drinker Are You? | Digital Marketing Campaign appeared first on MarketingEasy | Digital trends from around the world.

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Volvo Trucks | Jean Claude Van Damme Viral Video Campaign

Volvo shows us how to create a viral video campaign in just 48 hours

Volvo Trucks has just released its latest ad on YouTube, featuring Jean Claude Van Damme doing what he does best, being awesome.

The video, showcasing the Volvo Trucks stability and precision like you’ve never seen before, has become a viral video in only 48 hours, and has already had over 5 million YouTube views.

This isn’t the first time Volvo Trucks has used a crazy stunt to advertise its vehicles. The company’s president Claes Nilsson recently appeared in another viral video, standing on a truck as it was suspended over Gothenburg harbour in Sweden.

The post Volvo Trucks | Jean Claude Van Damme Viral Video Campaign appeared first on MarketingEasy | Digital trends from around the world.

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