Why redesign your website?
Website design is now a very important aspect of business. It goes without saying that all good companies should be constantly monitoring, reviewing and adjusting their strategic business plan in order to take advantage of shifts and fluctuations in market trends concerning the products and or services they offer. With websites now playing a huge part of most businesses marketing tools, the company website should also be a part of this process.
There are numerous reasons a company should consider periodically having their website redesigned, some more important than others but important nonetheless.
The likelihood is that over time a company will have changed in one way or another, it may have added new products or services, restructured, have grown or changed direction. Unlike printed documentation a website can be constantly updated and therefore the information provided on the site shouldn’t really ever be out of date, however this doesn’t mean that the overall website is up-to-date.
By having your site redeveloped you will be able to take advantage of new technologies such as the many jQuery applications now available or improved coding techniques such as HTML 5.
From a design perspective, as with many other aspects of our lives such as clothes, cars and furniture, website fashion changes and an updated design provides the perception of a modern, progressive business.
It may be that your current website doesn’t currently have a Content Management System allowing you to update the site whenever you like, so when redesigning you may need to change the overall development style of the site, or it may no longer be compliant with current regulations relating to websites as detailed in the Disability Discrimination Act, Companies Act and Data Protection Act.
Ease of navigation around a website is one of the main requests designers are asked for by website visitors and improved navigation is another key reason for considering a redesign.
Another area effecting businesses more recently is the increase in use of mobile devises such as tablet computers, and mobile phones to access websites as more consideration needs to be given to the increasing number of screen resolutions and browsing platforms.
As well as improving the functionality and design of the site, a lot of the above also assist with the improvement of Search Engine Optimisation, thus helping your site get found easier with ultimately should lead to more business.
So how often should you redesign your website?
There isn’t really a straight forward answer to this question as it will depends on many factors such as the market your business is in and what style of website you currently have, but in our experience proactive customers tend to redesign their site around every 3 years.
Source by Richard Christopher Stangroom
Dr. IT SEO Services - Webdesign, SEO and IT Services
http://reparacalculator.com/website-redesign/
