Search Engine Optimization in 2016…

Dr. IT SEO Services

The term SEO (a.k.a. Search Engine Optimization) is own explanatory and it’s already gained more than enough importance in the previous years. Now, the time has been changed and traditional strategies & techniques of SEO does not work on current and upcoming years.

According to different experiments and surveys, it’s clear that traditional approaches of SEO do not have the same impact over website visibility and some of them are already ignored by most recommended search engines – Google, Yahoo and MSN.

On the other hand, Google – the most important entity in SEO that always gets high focus by SEO specialists, continuously changing their search algorithms and refines their results for a better user experience. Panda, Penguin, Pigeon and Hummingbird are just the beginning, Google yet to come with more algorithms.

Whatever we consider it, a warning or an alert, we need to change our working phenomenon and move to the next level of branding and promotions – User Experience.

Similar to web designing, SEO also considers user experience as a major factor to get more visits and better conversion rate. Now onwards, SEO isn’t only used for branding, it changed into better user experience and lead generation technique.

Search Engine Optimization in 2016

As we all know that traditional SEO is a history now, and several SEO specialists already improved their strategies according to the Google’s algorithms and updates. But is this act acceptable?

Rapidly changing strategies and techniques, neither a perfect solution nor acceptable. We need solutions, which are rigid and worthwhile enough.

What we need to do in 2016 –

Consider SEO as Search Experience Optimization

In the coming year 2016, we need to consider SEO as Search Experience Optimization (SXO) and work according to that. Whereas previously, we prepared our strategies and techniques according to different search engines, now onward, we needs to prepare them according to the targeted audience, who’s going to search.

Search Engine Optimization tends towards Search Experience Optimization, which solely depends over user’s perception how users will react over a search result or how will he/she will search for a particular query.

Considering Search Experience Optimization (SXO), for branding and promotions, will tend towards more conversion, better engagement and more visits, but that’s not so sure. Because whatever we think is not necessary work always. So, do more relevant and long tail keyword research and focus on user experience rather search engine experience.

More content means more visibility

Google’s hummingbird update alert us that more content will lead in coming years. The statement “Content is the King” comes true and content marketing will lead the SEO campaigns. More content means more visibility and more visibility means better coverage.

Content marketing is not a new technique in SEO. SEO specialists were using this from the beginning, but the placement and proportions were always varied according to the needs and Google updates.

On the other hand, Content Marketing is a great technique to capture more attention, but it needs more concentration and more engagement while writing a genuine and eye-catching content. Content Writing involves – Eye Catching Headlines, Proper Keyword Placement (especially within the first 20 words), Keyword density, Use of layman language and more.

Content Marketing contains: PPT and PDF distributions, Articles, Blogging, Guest Blogging, Classifieds, etc.

Capture Local Market for better business

To increase the reach of a business, rigidity of the foundation required. And for the rigidity, it’s essential to capture enough proportion of local market. Once a business established in local market, it’s easy for SEO specialists to spread the reach of that business in the international market.

Traditional promotional techniques will also work here, but with a new outfits such as – where previously, we generally placed a classified on different portals with the least amount of content and without proper arrangements of text, now we need to focus on right placement, enough amount of content along with relevant graphics and proper contact details.

SEO works as lead generation

Search Engine Optimization beats Pay per Click on several aspects such as more visibility, better coverage and a lower bounce rate. Generally, SEO beginners think that PPC is the backbone of direct leads or lead generation, but that’s not completely right.

Lead Generation simply depends on better engagement and user experience.

Better UI tends to better results

Responsive UI/UX always helps a website to get better click through rate while different solutions for different platforms always laid down the performance.

According to the different stats, it’s clear that user want’s a single solution for multiple platforms, rather multiple solutions for multiple platforms. Nowadays, user access everything through their smartphones and if a website accessible through different devices, it will get a better opportunity to grab attention of a user. Although content always leads, but we cannot neglect the effectiveness of responsive web design and after announcement of “Mobilegeddon”, it’s an essential aspect to get better rank on Mobile searches.

Source by Anurag G.

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Web Design Pricing and Contracts…

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http://www.mlwebco.com – In this video I share my advice on web design pricing and contracts.

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Photoshop/Illustrator Tutorial – Flat Design One Page Website…

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This is a tutorial on how to create a modern flat design and one page website. Its 80 minutes long, but you will cover alot of webdesign with both programs, …

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Qualifications To Become A Web Designer…

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To become a web designer in the UK you don’t really need any formal qualifications by law in order to set up on your own and start designing websites for clients. This is both a blessing and a curse to professionals wishing to work in the web design industry. On one hand it makes it very easy for professionally skilled individuals to join a rewarding and potentially very lucrative industry. On the other hand the industry is given a bad name, confused and cheapened by cowboy web designers, who enter the industry without adequate qualifications, skills and experience.

This article outlines the qualification that you will realistically need in order to embark on a career in web design and obtain a role with a UK web design company.

Qualifications Needed:

First of all, to become a web designer one of the pre-requisite qualifications in the UK is to be higher educated. This means a minimum of a Higher National diploma (HND) in a computer or media related subject or better still, a degree from a red-brick university. I personally hold a first class honours degree (BSc) in computer science from the University of Sunderland, which I am certain allowed to get me a foot in the door of one of the leading web design companies in the Yorkshire area. Studying for such qualifications allows you to develop an awareness of the industry and allows a lot of time for self learning of software skills and web design techniques, which are critical for a career as a web designer.

Skills Needed:

Some (but not all) of the skills which you will need in order to become a web designer are:

HTML

CSS

Photoshop

SQL

ASP / PHP

Macromedia Development Packages

Flash

Of course the skills that you need will vary depending on the area of web design that you intend to pursue. Graphically oriented web designers will need strong graphic design skills such as adobe photoshop, fireworks and flash. Web Designer that are more coding oriented will need a strong command of the following skills: HTML, CSS, SQL and ASP or PHP. The latter are usually referred to as web developers rather than web designers.

Getting All Important Web Design Experience:

The time taken to achieve competence in web design technologies in my opinion is 3 years this can be coupled with the time it takes to study for a degree at a UK university. Of course formal qualifications are only a small piece of the puzzle. It is the experience gained from your first web design job that you will find most valuable.

From my own experience, I learned more from my first 6 months working in the web design industry than I did during my 3 years at university. There really is no substitute for the experience of working with a professional web design company and being able to ask experienced web designers for help and advice.

Developing A Specialism:

Over time it is definitely worth developing a web design specialism. For me it was the development of search engine optimised website. It was that particular area of web design that took my interest and the area in which I have excelled as a website designer. Becoming a specialist in a particular area will really raise your stock and will allow you to become and expert in your own particular niche.

Source by Stuart Mortimer

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Simple Web Design Techniques…

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Website: http://www.blacknightstudios.com Here I overview some simple design techniques that many of the most popular websites use.

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What Are the Best SEO Practices for 2014?…

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The SEO practices have seen a huge change in the past couple of years. With Google churning out updates frequently, things aren’t the same as they used to be. There is no place for illogical link building techniques or link buying or bookmarking practices. The latest SEO practices are content driven. If you are publishing good content, Google will consider you. That’s how it works!

All the recent Google updates such as Panda, Penguin, Hummingbird emphasizes upon the importance of content. Let’s say, someone is looking for something, Google will look at the query and come up with the results based upon the quality of content. The better content you’ll throw in the web, the better chances you have to be considered by Google.

Some of the best SEO practices that one could follow in 2014 are:

Creating high quality content

Google has made it very clear that it gives importance to content. No matter how big brand or company you are, if you aren’t creating high quality content, Google has no interest in you. It is also important that your content’s ultimate goal should be providing relevant information. Don’t stress on stuffing keywords. Users and Google are looking for answers. If you will give them what they are seeking, you will get a better ranking.

Promoting your content

The second step is content promotion. Whatever you are writing, you need to ensure that it reach out to everyone. The best way to promote your content is via social media. Whether its Facebook, Twitter, LinkedIn or Pinterest, make sure that you promote what you write. This will allow your fans and friends to share your content or talk about it. The more engagement your content receive, the better.

Guest blogging is another way of promoting your content. You can reach out to different bloggers in your industry and ask them to post or promote your content. There are multiple websites out there that are looking for high quality content. You can show them the content you have posted before and if they are satisfied, they would allow you to post your blog as a guest.

Promoting your content via PPC campaigns also works big time. There are multiple options such as promoted tweets, Facebook ads, paid search, LinkedIn etc. You also need to figure out what’s the best time to promote your content depending upon your target market.

Customer focused websites

If you want better conversions, you need to have a customer focused website. Make sure you are sending clear message to your customers. Make your website seamless, so the visitors can turn into customers. You need to have a proper sales funnel. Posting relevant content at the right time, which helps your customers, is another way of showing them that you care.

Source by Scott Allerdice

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Affordable SEO Services // Cheap SEO That Dominates!…

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Affordable SEO Services : http://tinyurl.com/fiverr-seo-affordable Finding affordable search engine optimization services can be a nightmare.. You’ve asked, and …

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SEO Pricing – What Should SEO Actually Cost?…

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SEO is a necessary piece of many companies internet advertising strategy. There are copious amounts of competitors in the Search Engine Optimization market so costs can be all over the place when being quoted for marketing services from different search optimization companies. The key to knowing if you are getting decent pricing and aren’t being ripped off is to understand what service you genuinely need

Search Engine Optimization pricing is based on a few different variables such as the size of your web-site, the complexity your business, the competitiveness of keywords and the reputation of the SEO. The first action in determining pricing is to create a basic query for the keywords that focus on your industry. Determine the quantity of competitors in the search engine results. You can usually tell if a keyword is certainly competitive if there are lots of what appear to be optimized web page titles. Many businesses will use keywords loaded in their title tag to help with better ranking. If you see a few optimized titles, you probably have found a competitive keyword and can anticipate costs to be on the high-end. By getting a fundamental understanding of the amount of competition in your terms, it will help determine if your pricing for online marketing services will be on the higher or lower side of these prices.

Search engine optimization isn’t just “SEO”. It is the product of numerous methods used to assist in increasing your traffic and ultimately, sales to yield a high ROI. Don’t allow a SEO tell you that they’ll acquire a certain amount of keywords for you ranked highly. That is absolutely not beneficial. What you are looking for is web traffic and sales.

Simple Website Review:

A preliminary web presence assessment is an overview of your web site, and costs can vary from $200 -$2500 depending on the size and intricacy of it. The smaller number would be a small business site with just a couple internal pages, while the larger number is a very complicated online store with 1000’s of internal pages and 1000’s of goods. The service should include server and hosting issue assessments, HTML reviews and a written agreement on the things that need to be accomplished to assist with increasing your sales by employing SEO.

Overall Cost: $200.00 – $2,500.00

Web-site Code Rebuild:

Rewriting HTML can be a complex measure and costs can change greatly contingent on an abundance of factors. This is for the most part based on the quantity of pages and complexity of the HTML. Small business executives shouldn’t pay more than $500 to $1,000 on this service, while enormous corporations will indisputably pay above $50,000.00.

Overall Cost: $500.00 to $50,000.00

External Link Building:

A conventional link building campaign is not going to come with 100’s of links to your web-site. Link generation is going to come with quality content creation and other types of processes used to organically amplify the quantity of other web-sites connecting to yours. Small companies that are in a local area must plan for around $500 – $2,500.00 for this product.

Overall Cost: $500-$5,000+

Web-Site Design:

Website design is a service dependent upon size and intricacy of the site wanted. Small companies, dependent on the quality of design, will anticipate to pay $1000 to $5,000.00 on a simple website.

Overall Cost: $1,000.00 to $100,000

Monthly Retainer:

This service usually will consist of everything above. Many search engine optimization businesses use a monthly retainer including a contract that has been custom-built expressly for their client. It will usually involve all things from link building, content creation, copy-writing and design services. Small local companies should expect to be paying between $1,000.00 to $5,000.00 each month. You need to ensure the earnings you gauge to make from this campaign will override the costs.

Overall Cost:$1,000.00 to $25,000 per month

DIY SEO:

Absolutely you can do optimization techniques on your website at no cost. There are many of unpaid resources and Search Engine Optimization blogs with tools to assist in optimizing your site. However you should take into account, although you are conserving money by accomplishing it yourself, is it actually saving money or will your time be better spent creating added revenue for your company doing what you are more successful at?

Overall Cost: FREE

How long will SEO take:

Search Engine Optimization is a continuing process, once it begins, it will not conclude. The time it takes for position increases for different keywords can be given a timeframe of a couple of months, however if they are competing and other competition are constantly doing SEO, when the effort ceases, the rankings could not impossibly fall. The answer is to acquire momentum with your optimization strategy, and it should take less work to keep it going once it is moving.

Source by Matt Parks

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London Fashion Brand – Creative Agency · Bespoke Web Design…

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http://www.lfbrand.com – Welcome to London Fashion Brand. Creative Agency – Bespoke Web Design | Brand Management | Photography. Mission We’re …

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Web Design Services…

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In 2007, Singapore is offering a high quality Singapore web design including SEO services. With their help, a lot of companies that are based in Singapore had made their business grow because of the web design that they have. For that reason, they also had increased online revenue. Singapore offers full online solutions, which provide different companies an excellent and reliable service. They are striving hard just to provide their client a perfect exposure when it comes to web money.

Singapore is committed to different web implementation and design needs. From the beginning until the end, the needs of a certain individual will be addressed and analyzed with the help of a practical method. Planning a website will involve element analyzing so that the website will be unique and distinctive from other websites. The purpose of a certain website is to provide the visitors with some interesting topics. It is not very easy to create a web page most especially if you do not have any idea on what topic will you be discussing. The team of the designer in Singapore has the capability to create an extraordinary.

There are so many people who are good when it comes to web designing that is why they are able to come up with an excellent web page that will really get the attention of the visitors. For that reason, there is a guarantee that there will be an increased traffic to a certain website. Before they will be able to come up with a design, they must first identify a certain topic that is interesting for the visitors. After they had come up with an interesting topic, they will now create that is appropriate and suitable to the topic that will be discussed.

Posting a website is not an easy task actually because there are some procedures that must be done first before the visitors can check the website. There are so many good designers in Singapore, and they were merged just to come up with an excellent team. They were also able to build their own company and there is a guarantee that all the workers are expert when it comes to web designing. At the present time, there are so many small businesses in Singapore, and they rely most on the services of the web designers.

The designs that were made by the people in Singapore are excellent. Many businesses that have their own website are very happy because they had observed that many people are visiting their site due to a very nice web design that was created by the designers in Singapore. There is an assurance that the Singapore web design is very inimitable and cannot be compared to other. At the present time, some companies badly need a web designer and developer because they want to make certain that they will be able to provide their clients with an excellent service.

Source by David L. Allen

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SEO Company in Pune…

Dr. IT SEO Services

 

Search Engine Optimization

Search Engine Optimization

, also referred to as SEO, is a strategic method to make your website rank rst on the search engines.Pune is a well known I hub in India and as there are se!eral competitors in the market place one must ha!e their website search engine friendly in order to ha!e ma”imum tra#c on the website. $hy one should prefer SEO for business for the following reasons..

•

 SEO enhances the business branding and !isibility in organic results of search engines.

•

 Pro!ides your business credibility.

•

 %rings ma”imum tra#c to your business.

•

 SEO helps you to gi!e a tough time to your competitors.

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The Creative Momentum – Custom Web Design – Atlanta – Best Web Design Firm…

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The Creative Momentum is based in Atlanta- Named one of the best overall web design and development firms by 10BestDesign, we are a full-service creative …

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The Importance of Readability in Good Website Design…

Dr. IT SEO Services

How many times have you visited a website only to come away with a raging headache? Maybe a little blurred vision? Or, perhaps both?

This happens all to often in the online world of the Internet. People spend countless hours in front of their monitors searching and reading, buying and reading, playing games and reading… considering this it stands to reason that when you are building your website, you will want to insure excellent readability for your customers.

This is an important aspect of good web design because if your website gives your patrons a headache, then they will likely never be back — it is also possible they will give a poor review of your website to friends and family who may in turn pass that along to their friends and family. That is a chain reaction you would do well to avoid.

Fortunately, you can. Using practices that are found online, or in books, regarding good web design, you can create a website that is both user friendly and appealing to your customers. Applying the concepts of readability to your website can actually help drive traffic to your web-pages given the fact that — all things being equal between your website and another — if a person can read yours more easily over your competitors, then you are going to be the beneficiary of the web traffic thanks to your good web design.

Now you may be wondering to yourself just what you can do to enhance the readability of your website. This is a valid thought, especially if this is one area you have not considered to be of high importance, or perhaps you just did not know something that seems so minor can actually have a huge impact on your website. At any rate, some of the aspects of good web design you can employ to increase the readability on your own website include incorporating such things as contrasting colors for your backgrounds and text, use bullet points and subheadings to break up your text for ease in reading, avoid backgrounds that are too noisy and use a simple, clean font.

These are all ways you can provide an excellent viewing experience for the people who come to your website.

Source by W Sedlak

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How to Become a Web Designer in 2015…

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How to Become a Web Designer in 2015 http://youtu.be/qSQQc6R35kw Becoming a Web Designer and how to get started is a question many designers often …

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Wikipedia:Search engine optimization – Wikipedia, the free ……

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Wikipedia attracts many links and contains a large amount of content on a broad set of topics. As a result, Wikipedia pages tend to rank well in organic search, and to acquire high PageRank on Google, the most popular search engine as of 2015^[update]. These factors create a strong temptation for editors to add linkspam to promote their own sites, whitewash negative articles about themselves or their organizations, or astroturf articles to create a positive spin. Indeed, some search engine optimization (SEO) specialists have recommended tactics that violate Wikipedia’s policies in published articles.

Before you think about clever ways to evade Wikipedia’s policies, you should be aware that any trick you can think of has probably been tried before, and that sneaky editing leaves a trail an experienced wikisleuth can follow. Before you succumb to the dark side, know that the results may be unpleasant, public, and permanent.

If you are an SEO practitioner who has come to Wikipedia seeking to increase the link popularity of your site or manage your client’s reputation, first of all, welcome! Second, we hope you will learn more about how Wikipedia works, because we want you to be a productive member of our community, rather than a source of linkspam and bias. Before you make any edits, please familiarize yourself with the Wikipedia conflict of interest guidelines. Also, be aware that page titles can have a “wikibombing” effect towards topics linked, so be sure to name articles neutrally.

Best practices for SEOs and SEMs participating in Wikipedia[edit]

There are a variety of ways that you can participate in the Wikipedia community:

• If Wikipedia has an article about your organization, you are welcome to correct link spam or vandalism in your article at any time. If you would like to suggest changes to the article, you can post suggested revisions to the article’s talk page and ask other editors for help getting the material into the article. You can also announce yourself on the article’s talk page and offer to provide answers if other editors have any questions about your organization.
• Because of Wikipedia, many SEO companies are getting good ranking for their websites. Getting links from high PR sites is one type of strategy in SEO.
• If your organization doesn’t have an article yet, and you think your organization is notable, find an appropriate category or article talk page and suggest a new article. You can even help start the article and collect references. Ideally, you should post these raw materials in your own user space. You can start a page such as Mypage/Sandbox.
• If a competitor is introducing bias into articles, you can report these incidents in the proper venue. Begin by raising concerns on the article talk page. If that fails to resolve the issue, you can go to the requests for comment page or “third opinion”. For obvious violations of Wikipedia’s conflict of interest policy, you can file a report at the conflict of interest noticeboard.
• By participating in articles related to your field, other experts or journalists may notice you, but please avoid self-promotion when editing articles. Participation in Wikipedia may lead to public relations opportunities. You can create a user page for yourself with a short bio and a link to your personal site to provide more information about yourself.
• Many organizations seek to inform and educate the public. By linking to relevant Wikipedia articles or copying Wikipedia content to your web site, you can provide value to your audience.
• Please help expand and create articles, so long as you follow Wikipedia’s policies, guidelines, and community customs. Improving the public’s understanding of topics that are important to you is a good thing. Again, avoid promoting yourself or your products within articles, and maintain neutral point of view. Wikipedia is for education, not propaganda.
• Remember that you are a guest in Wikipedia’s house. While you are here, you will get the warmest reception if you follow house rules and customs. If you don’t like the rules, you are welcome to comment on the rules’ talk pages and request changes. If you build consensus, you can even edit the rules.

Edit for hire[edit]

Edit for hire is a very bad idea. Microsoft caused themselves a great deal of bad press by paying someone to edit their Wikipedia article. The problem with edit for hire is that an editor paid by an organization, being externally motivated, will almost inevitably violate neutral point of view, one of Wikipedia’s most important policies.

Instead of edit for hire, you can advise your clients to get involved with relevant articles and WikiProjects. Once they understand what Wikipedia wants, they can suggest a new article about their organization. Disclosing any commercial connections is a way to increase trust and avoid ethical challenges. If other editors are interested in covering your organization, you can support them by pointing out useful references.

Can Wikipedia increase your link popularity?[edit]

Wikipedia is an encyclopedia, not a search engine, nor a directory. There is no need to add every website that might be relevant to the external links section of an article. Long lists of external links do not add value to articles, and may reduce article quality by confusing the reader. To help create and maintain high quality of articles, many Wikipedians monitor recent changes for link additions. While an editor may get away with adding unnecessary links to a low profile article for a short time, improper links tend to be deleted immediately from high profile articles. In any case, when improper links are removed, the editor who added them may receive a spam warning. Editors can be blocked from editing Wikipedia after receiving several warnings.

Before adding external links to articles, please read Wikipedia:External links. When citing an external link as a source for a statement, make sure that you have chosen the most reliable sources available.

Wikipedia’s use of noindex and nofollow[edit]

All links on Wikipedia use the nofollow attribute on external links. Google and other search engines claim to disregard such links when calculating link popularity. Certain Wikipedia pages may also use the noindex robots meta tag value to prevent search engine indexing. You may freely place links on some of these pages, but doing so probably will not help your rankings in the major search engines.

Blacklisting[edit]

Websites which are repeatedly spammed on Wikimedia wikis or are utterly unsuitable for any legitimate use may be placed on the WMF-wide m:Spam blacklist. Once done, no URL pointing to that server will be accepted and all existing links are removed. Non-Wikimedia Foundation wikis that also run on MediaWiki software default to using our Wikimedia blacklist although they can opt out of this. Keep in mind that the blacklist is public, so search engines, and other websites are free to use this list for their own purposes.

Is Wikipedia a public relations strategy?[edit]

There may be instances where Wikipedia’s interest in creating high-quality encyclopedia articles coincides with the interests of businesses that want to better educate the public about particular topics. The Wikipedia community recommends focusing on the edit, rather than the editor. If a commercial interest is seeking to educate the public, they can possibly add appropriate, neutral point of view material to Wikipedia without provoking a backlash. Adding spin to Wikipedia is highly discouraged and will usually result in a rebuke. Likewise, starting an article about a non-notable subject in order to promote the subject will usually result in the article being deleted.

Bite: Can you explain why it’s a bad idea for a PR firm to be editing Wikipedia on behalf of a client? How does the Wikipedia community react to such activity?

Wales: It is a bad idea because of the conflict-of-interest. It is perfectly fine to talk to the community, to show them more information, to give them things that show your client in the best light. But it is wrong to try to directly participate in the process when you have an agenda.^[1]

Paid editing and conflict of interest[edit]

If an editor is paid, that signals a likely conflict of interest, but unpaid agents can also face a similar situation. Agents should maintain the same standards of behavior as if they were the principal. Any editor, even the subject of an article, can make certain kinds of edits, for instance: reverting vandalism, and clearing linkspam. To protect their own reputation, agents may announce themselves on the talk page, and place any remotely controversial edits there, so somebody else can add them to the article. In general, a principal’s interests benefit most by encouraging neutral editors to work on the article. Agents are probably wise to take one step backwards and let the community maintain the article, while they offer support. Agents can, for instance, identify new facts or sources on the talk page so other editors can verify that information and add it to the article. Agents can also offer to answer questions.

Unintended consequences[edit]

Wikipedia:Conflict of interest contains this warning:

If you write about yourself, your group or your company, once the article is created, you have no right to control its content, or to delete it outside the normal channels. Content is irrevocably added with every edit. If there is anything publicly available on a topic that you would not want to have included in an article, it will probably find its way there eventually.

Whether you create a PR puff piece about a famous client, or a spam article about a non-notable client, these can really backfire. Once created, anyone can edit the article, including your competitors and all the editors who are annoyed by your violation of the conflict of interest guideline. All edits must be “encyclopedic”, so any vicious stuff will be removed, but any unflattering articles and lawsuits in the public record will probably be added to your article, and you probably won’t be able to remove them.

References[edit]

1. ^ “Jimmy Wales on PR in the social media era”. bitemarks. August 29, 2006. Archived from the original on March 15, 2007. 

See also[edit]

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Why Blogging Is Still a Key Element Favoured by SEO Companies…

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Search Engine Optimisation can be an extremely useful marketing tool, helping to increase traffic to a business’s website. Yet, thanks to Google’s constantly changing algorithms and policies, even the best SEO company can find it difficult to keep up-to-date with the latest trends.

That said, despite all the changes to SEO strategies in recent years, blogging has remained a key element, favoured by just about every expert in the field. So exactly why are blogs such an effective part of search marketing?

Content is Key

The main purpose of SEO is to ensure that if someone searches Google, Bing or Yahoo, looking for a website like yours, they are presented with your listing as one of the first options on the result page. Search result rankings are based on a number of different factors, including keywords and relevancy, but fresh, quality content is one of the most crucial.

If you think about the average website, the content on individual pages does not change very often at all. For this reason, having a blog is a great way of ensuring that new content is added on a regular basis and if that content is high-quality, unique and useful, it will be rewarded in your search rankings.

Remember, a website which is updated regularly will almost always outrank one which has barely changed in a year.

Keywords and Backlinks

In addition, blogs provide marketing companies with a platform to successfully implement other SEO strategies. For example, SEO.co.UK, perhaps the most international SEO company London has to offer, utilised blog writing as a key part of its strategy for the Diamond Rocks website and was able to increase traffic by more than 144 percent.

An example of an SEO strategy that is easy to implement through a blog is the use of keywords. Although Google’s algorithms have changed to penalise websites which cram keywords in aimlessly, an effective keyword strategy can still reap huge rewards and can be more successful with the appropriate use of blog posts.

The trick is to pick keywords which are not too generic, but still likely to be searched for. It is about finding the balance between targeted but not too ‘niche’ either. The remainder of the blog post should then aim to answer questions related to the topic of the keywords chosen. Remember that people are actually searching for information, not keywords, so well written, topic-oriented posts are recommended.

Meanwhile, blogs also allow backlinking techniques to be employed. Again, this is an area which requires a delicate balance, due to search engine algorithm changes. Links to your blog from completely unrelated sites could be ‘penalised’, but most SEO companies will be able to build link scheme relationships with reputable sites within the same niche area of expertise, boosting search engine rankings.

Statistical Evidence

According to statistics from HubSpot, marketers who utilise blogging receive as many as 67 percent more leads than those who do not. Moreover, companies with more than 50 pages on their website receive an average of 48 percent more traffic than those with less than 50 pages, showing the value of creating fresh content.

The importance of blogging as a marketing tool can be further demonstrated by the fact that 70 percent of people learn about companies through online articles and blog posts, rather than through traditional advertising. People are also statistically more trusting of blog posts than they are of pop up adverts, or banners.

Of course, blogs have value outside of SEO as well, and can improve various other aspects of a business. Indeed, according to research published by Ignite Spot, 61 percent of consumers have made a purchase off the back of reading a blog post.

Source by Christelle Macri

Dr. IT SEO Services - Webdesign, SEO and IT Services

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SEO Ranking Factors in 2015…

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Some possible SEO ranking factors and strategies in 2015. Latest SEO tips and tricks. Some Ranking factors to consider in 2015: – Ensure you got better mobile …

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Software Packages For Web Designing…

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There are a variety of software packages for web designing available at different prices. Each one has special features and requires special expertise. If you are going to design and maintain a website, it is advisable to use a professional software package such as Dreamweaver or Adobe Golive. Software packages allow you to control some if not all components of the design of a website.

HTML of Hyper Text Markup Language is the principal markup language for web pages. HTML is the basic and core software tool for simple web design. It provides web programming from scratch by applying HTML coding on simple HTML documents. Later on, the web learner can move forward to other editing tools. HTML programming involves formatting of text, use of table and lists, and other information on using CSS (Cascading Style Sheets).

Advance levels of HTML programming include how to make a website of the customer’s choice, familiarization with HTML scripting, and understanding the basics of CSS. This also includes the complex structure of tables, forms and image maps. By using HTML, the web designer can pass input data to functions to check its accuracy and reject unwanted or wrong data input.

Web programming allows web learners to apply techniques of basic scripting like variables, statements, loops, functions and others. The major focus is on program flow, a well-structured program, and web designing using good web techniques and debugging process.

PHP (Hypertext Preprocessor) is a scripting language. It was originally designed to produce dynamic pages for web development. PHP is a powerful tool for making websites and can be used to make a simple web application or a complex web structure. It is usually embedded in HTML. PHP is a server-side language. One very useful application of PHP is in building a shopping cart facility. This facility is very much needed and used in online business transaction involving sales and processing payments. By using PHP, complex tasks can be performed such as maintaining cookies, cryptography, and other security issues relating to e-commerce.

Java is a general-purpose programming language specifically designed to let application developers write programs that will look the same and provide the same features and services regardless of what browser or platform is being used. With Java scripting, your website will look the same to all users.

Cold Fusion is a scripting language that enables web developers to build interactive, exciting and dynamic sites. It provides standard HTML files with database commands and conditional operators plus other high-level formatting functions to build web applications with powerful capabilities.

.NET development introduces the ASP.NET applications using the C# language. This course can be used by website designers, web programmers, IT project managers, web design project analyzers, and many more. A.NET page is officially known as a “web form”. A webform allows the user to enter data that is sent to a server for processing. It can be used to enter credit card data or to order a product.

Aside from the languages and web programs described above, there are many other software packages for web designing also available.

Source by J Klein

Dr. IT SEO Services - Webdesign, SEO and IT Services

http://reparacalculator.com/software-packages-for-web-designing/

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Ecommerce Website Design Packages – Shopping Cart – eCommerce Web Design: Sonitek…

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Sonitek offer low cost eCommerce Website Design Solution to get Online Shopping Store Website. Get Best value eCommerce Website Design Software and …

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What Is Involved in the Web Design Process?…

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A website is made up of many different parts, and each part takes considerable consideration on the part of the web designer or developer to bring fruition. But how exactly does a successful website design grow from an initial idea to a strong web presence?

Although no website is made in exactly the same way, there are six general phases to the web design process:

1. Research: The research stage of a web design begins when the client approaches the designer with a request for a new website. The initial meeting between web designer and client allows for a design brief to be made, outlining the requirements for the website design and determining the intended audience.
2. Plan: Once all the necessary research has been conducted, including discovering what the goals of the website are and what kind of content it will include, it is time to put together a site map for the web design. A site map is a visual representation of the structure of the web design.
3. Design: With the ‘bones’ of the web page design structure in place, it is possible to begin considering the appearance and feel of the website. This stage may take some time, as frequent consultation between the web page designer and client is necessary to achieve a web page design that pleases everyone. Consideration of the target audience is very important during the design phase.
4. Development: During this stage, the website design is transformed from a design to a functional website. The web developer usually begins by forming the home page, then creating a navigational shell for interior pages. Content, including text and images, is distributed to the separate pages of the web design. Other elements such as interactive features, online forms and shopping carts are also implemented at this stage.
5. Testing and Launch: Before a website design can be launched fully it must be tested for compatibility on different browsers and hardware. The functionality of navigation and interactive content must also be tested to ensure the website runs smoothly. The website can then be uploaded to a server and made viewable to the public.
6. Maintenance: The web design must then be maintained throughout its life to ensure it attracts viewers. Regularly updated content is the best way to encourage repeated views to your site, and clients can easily update their own websites with inbuilt Content Management Systems (CMS). SEO is another ongoing practice that encourages increased traffic to a website.

Source by John K. Taylor

Dr. IT SEO Services - Webdesign, SEO and IT Services

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