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Is User Experience Holding Back the Growth of Mobile Payments?
I’ve been talking a fair bit lately about the growth of mobile payments and how that can only help improve overall mobile commerce activities (for instance, during this week’s podcast and my Travel Tuesday post about Google streamlining mobile payments).
Well, while the AGFAM folks (Apple, Google, Facebook, Amazon, Microsoft), are among the bigger drivers of this trend, there’s plenty of room for smaller players, too.
For instance, VentureBeat just looked at a company called Coin, who will hold “all” your cards information to turn your mobile phone into your wallet. Money quote (no pun, I swear):
“Simply swipe your cards using a card dongle like Square’s, take a picture of their front and back, and Coin’s app securely stores all of the card information for you. You can hold up to eight cards on the Coin card at once, which you can cycle through using a small button and display on the front of the card (an unlimited amount of additional cards can be swapped over from the Coin app). Paying is as simple as swiping like a normal credit card.”
Pretty cool.
“It’s also worth noting that most consumers won’t have to change their habits much when using Coin, something that’s also holding mobile payments back. Even Square and PayPal, which don’t rely on near-field communications, requires you to completely rethink how you interact with cashiers when checking out.”
That’s critical. As any marketer can tell you, getting customers to change their behavior falls somewhere between “pretty damn hard” and “ain’t never gonna happen.”
The only thing I don’t see yet about Coin is whether it can be used on-device, in-app to conduct mobile transactions. But, still, a promising approach, well worth watching.
If you’re interested in learning more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:
- Warning: Mobile Drives Booking Costs Up and 4 Ways to Prevent It (Travel Tuesday)
- The Zen of Digital Marketing Strategy
- 7 Steps to E-Commerce Heaven
- Today and Tomorrow: Mobile and The Changing Customer Journey
- Mobile Makes E-commerce Even More “Frictionless”
- Shouldn’t Mobile be More than Last-Minute? (Travel Tuesday)
- 3 Key Trends for 2013
The post Is User Experience Holding Back the Growth of Mobile Payments? appeared first on Tim Peter Thinks.
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Will New Batteries Make Laptops Truly Mobile?
Copyright 2006 Titus Hoskins
Current laptops or notebook computers have one major obstacle to overcome: short battery life.
Despite their sleek style and ever increasing higher performance levels, laptops have never been truly mobile. With batteries averaging around 3 to 5 hours of usable power, most laptops are limited in the amount of time they can spent away from the warm electrical embrace of a wall plug-in.
As most laptop owners will attest, running out of power when you’re sending that all important business email or watching your favorite movie has always registered high on the annoyance meter. In today’s lingo – it sucks big time!
Sure, things are improving, as new technology come on stream (dual-core processors, hyper-threading) users are getting longer battery life from their laptops. But even as laptops become smaller and more efficient, short battery life is still a limiting factor for most laptops.
Fully loaded power sapping gaming laptops have been hardest hit by this problem. Try playing a game or watching a movie on battery power at your favorite beach for any extended time and you will see why laptop batteries are in dire need of an overhaul.
Laptop manufacturers are no doubt aware of this issue and may be relieved help is on the way. Actually, the solution to the power-challenged laptop is already here.
Once more, new technology comes to the rescue.
Short battery life for laptops and for all handheld electronic devices will probably be solved by two new energy sources: micro fuel cells and printable solar cells.
Micro fuel cells can use such fuels as alcohol or methanol and offers ten times the power of conventional batteries using only 1/20th the weight. Perfectly suited for laptops or notebook computers. It actually burns fuel which can be quickly replenished by merely refilling its reservoir or replacing a fresh fuel cartridge. As everyone knows, recharging a conventional cell battery takes hours, this new battery will only take seconds to recharge or rather refuel.
One of the major leaders in this new technology is MTI with its Micro’s Mobionāļ cord-free power pack which will probably replace lithium ion batteries. These use direct methanol fuel cells (DMFC). Expect these creatures to be in almost 22% of all of handheld devices by 2011. And if these new micro fuel cells are embraced by the buying public; you can kiss your lithium ion battery goodbye long before that date!
Read more info on Micro Fuel Cells here: www.mtimicrofuelcells.com
Even more promising is printable solar cells that folds out or can be wrapped around or built into a laptop, giving them a renewable energy source and power. One of the leaders in this new technology is Konarka. They produce a flexible lightweight photovoltaic plastic material that will give any device solar energy.
As sunlight is not always available, Konarka technology uses all types of light, including indoor light, to produce electrical energy. These inexpensive printable solar cells could have many applications, including a source of power for laptops. Cheap, renewable and plentiful.
Read more on Photovoltaic Solar Cells here: www.konarka.com
What we will probably see in the future is a hybrid of the two technologies, micro fuel cells and photovoltaic solar cells, working in tangent to give laptops an energy source that never runs out. Unlimited power available anywhere, anytime.
Micro fuel cells and printable solar cells will give laptops the freedom and power they need to be used anytime, anywhere. These new energy sources will finally make the laptop truly portable. It will also make the Internet truly wireless, mobile, and available everywhere.
Perish the thought!
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Is User Experience Holding Back the Growth of Mobile Payments?
I’ve been talking a fair bit lately about the growth of mobile payments and how that can only help improve overall mobile commerce activities (for instance, during this week’s podcast and my Travel Tuesday post about Google streamlining mobile payments).
Well, while the AGFAM folks (Apple, Google, Facebook, Amazon, Microsoft), are among the bigger drivers of this trend, there’s plenty of room for smaller players, too.
For instance, VentureBeat just looked at a company called Coin, who will hold “all” your cards information to turn your mobile phone into your wallet. Money quote (no pun, I swear):
“Simply swipe your cards using a card dongle like Square’s, take a picture of their front and back, and Coin’s app securely stores all of the card information for you. You can hold up to eight cards on the Coin card at once, which you can cycle through using a small button and display on the front of the card (an unlimited amount of additional cards can be swapped over from the Coin app). Paying is as simple as swiping like a normal credit card.”
Pretty cool.
“It’s also worth noting that most consumers won’t have to change their habits much when using Coin, something that’s also holding mobile payments back. Even Square and PayPal, which don’t rely on near-field communications, requires you to completely rethink how you interact with cashiers when checking out.”
That’s critical. As any marketer can tell you, getting customers to change their behavior falls somewhere between “pretty damn hard” and “ain’t never gonna happen.”
The only thing I don’t see yet about Coin is whether it can be used on-device, in-app to conduct mobile transactions. But, still, a promising approach, well worth watching.
If you’re interested in learning more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:
- Warning: Mobile Drives Booking Costs Up and 4 Ways to Prevent It (Travel Tuesday)
- The Zen of Digital Marketing Strategy
- 7 Steps to E-Commerce Heaven
- Today and Tomorrow: Mobile and The Changing Customer Journey
- Mobile Makes E-commerce Even More “Frictionless”
- Shouldn’t Mobile be More than Last-Minute? (Travel Tuesday)
- 3 Key Trends for 2013
The post Is User Experience Holding Back the Growth of Mobile Payments? appeared first on Tim Peter Thinks.
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Dark Google, Mobile Safari and the Lack of Referral Data
As I am sure many of you have heard by now that Google defaults to a secure search when you are logged into a Google account and removes the keyword referrer data from being monitored in analytic tools. In September, with the release of iOS6 from Apple, the mobile version of Safari (default browser on Apple products) stopped supporting “meta referrer” information so all traffic from the browser would now appear as “direct” traffic as if the user typed the page/domain directly into their browser and was not referred by another site or search engine. This was quickly referred to as “Dark Google” but recently it was found out that it was actually Safari. While earlier this year Google Chrome changed to secure search whenever you search, regardless if you are logged into a Google account or not and now stops providing keyword referrer data.
When Google stopped providing keyword referral data and defaulting users that were logged in into secure search, I was not alarmed or really concerned. I found that it was actually a good thing, as these users were more likely influenced by personalized search (adjusted results based on their behavior and even social network associations). It could very easily be determined that the traffic was still coming from organic search, no muss, no fuss. I really liked the fact that personalized search data wasn’t tainting the rest of the organic referral data.
I do, however, still have a problem with the fact that Google came out and said that it was to “increase the security and privacy of your web searches,” as this is not the case and it isn’t likely that this will be the last thing that was sold on false pretenses. Either way, it is here to stay.
I don’t quite understand why Apple stopped supporting “meta referrer” in the mobile version of Safari or why Google stopped supporting this in March 2012, which would pass the information from the referrer rather than through the browser. There are three potential fixes for this, Google and others could perform this (not likely to get all of the large sites to comply), mobile Safari could go back to supporting it (more likely, but still not holding my breathe) or analytics platforms could go back to log based reporting instead of cookie based or meta referrer based reporting (but that would be like 3 steps back for reporting).
Now, I have no idea as to why Google Chrome began defaulting to encrypted search this year but it would be the second time that I feel they overstated encrypted search:
Serving content over SSL provides users with a more secure and private search experience. It helps ensure that malicious actors who might intercept people’s internet traffic can’t see their queries.
I think Google might be calling website owners other than themselves “malicious actors,” since I believe we are the few who actually use this data. In many cases, to improve the user experience for people that are coming to our website. How are we to know if we should improve our landing pages if we don’t know what got a person to the page?
Data deterioration or simply the lack of all of the data isn’t good and if Google, Apple and others really want to improve the web for everyone else, they should reconsider overselling encrypted search, adopt development standards, like use of “meta referrer,” so that everyone is aware of the lay of the land and we can all get back to why we are here in the first place… providing what people are looking for and striving to do that better!
If you use Google Analytics and are trying to decipher your iOS traffic, there is a good post that will help you to correctly calculate your organic iOS traffic.
Here’s to hoping for a more transparent internet!
Dark Google, Mobile Safari and the Lack of Referral Data
Copyright © 2004-2013, by Stephen Pitts aka SEOpittfall, All Rights Reserved.
Dark Google, Mobile Safari and the Lack of Referral DataCopyright © 2004-2013, by Stephen Pitts aka SEOpittfall, All Rights Reserved.
Dark Google, Mobile Safari and the Lack of Referral Data
Copyright © 2004-2013, by Stephen Pitts aka SEOpittfall, All Rights Reserved.
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5 Mobile SEO Trends to Watch Out
It was beginning of the Month March when Google came out with the biggest transformation in the AdWords platform, which was a strong move in the last five years. And it was all about complying AdWords with prevailing scenario of mobile. In the same light, here are five points summarizing the trends that should be [...]
Next Generation SEO SMO – News, Web Tips, Tools, Reviews & Updates
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