Scalable Link Building Process Using Influencer Marketing Effectiveness and consistency in link...
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Showing posts with label social. Show all posts
Showing posts with label social. Show all posts
WordStream’s Larry Kim on how paid social ads can become your ‘unicorn…
WordStream’s Larry Kim on how paid social ads can become your ‘unicorn… Reporting live from Connect,...
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70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guid…
70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guid… When you’re in a consulting...
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Reverse Social Security delivery in India by ChandraBabu Naidu
The devastating years of the recession years began from 1937-38 under the Roosevelt era . The Social Security Act was drafted by President Roosevelt’s committee on economic security, the act was an…
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Social Marketing Trends to Watch in 2014
Any modern marketer should by now be well aware of the three fundamentals of online advertising: content, search and social. The importance of content and search shouldn’t come as much of a shock to advertisers, as blog posts and keyword optimization have been a staple of online marketing practically since the advent of the Internet. What today’s businesses are really going to want to focus on is the social aspect. Indeed, over the last few years, social media sites have exploded, with popular outlets such as Facebook, Twitter, Pinterest and YouTube boasting billions of registered users between them.
But like any online entity, the landscape of social is an ever-shifting one. New trends and technologies come and go, with all but the most universally lauded websites enjoying anything resembling longevity in this fleeting Internet age. Add to that the mobile revolution and social networking is poised to undergo even more crucial changes in the coming year. Here are just three of the top trends that those with an interest in social marketing should keep their eyes on.
Social media marketing becomes mandatory
Just as many companies employ article writers to contribute blog posts, look for these same organizations to establish entire social media departments. Many businesses have already created these in-house departments, as the benefits they have on lead generation and ROI are undeniable. Plus, it simply won’t be tenable for any marketing operation to overlook social in 2014 and beyond.
Images over text
Successful marketers know the value of original, authoritative text content. But what more and more of these same folks are learning is the value of “share-able” content. And in 2014, how likely a piece of online content is likely to be shared among users will be directly related to how many images it contains. Sites such as Pinterest, Slideshare and Tumblr have skyrocketed in popularity due to the emerging trend of pictures over words. There’s been a sharp spike in how much visual content has been passed across social networking sites in 2013, and this will only compound in the coming year.
Google+ dominates
All but written off by the majority of online aficionados when it was released in 2011, Google’s social platform has slowly but surely won people’s hearts. This is evidenced by the fact that, at the moment, Google+ ranks second only to Facebook in terms of unique monthly users. The reason this should matter to marketers is because Google+ is as much a launching pad for all encompassing search engine optimization as it is a social network. It utilizes social signals to deliver a tailored search experience to each individual user. And when one factors in Google Authorship, the writing on the wall states that this could be the most dominant social site of 2014.
In the end, marketers are going to want to pay particular attention to the rise of video-based social networking sites. Above all else, look to the competition between major platforms such as Facebook and Google+ to yield big innovation in order to keep up with these video trends.
Christopher McMurphy is an online trend spotter focusing on marketing and SEO. But his talents extend to copywriting and press releases as well.
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30 day challenge: no social media, no news
I realized that I didn’t mention this widely: my current 30 day challenge (July 2013) is not to read any news or social media. So no Twitter, Google News, Techmeme, Google+, Hacker News, Reddit, Imgur, etc. So if you’re wondering why I haven’t replied to a question, that’s the reason. I might still share a link if I run across something interesting, but I’m trying not to read any social media or news.
Why am I doing this? I find it to be a useful challenge. I’m crunching on a bunch of stuff and really wanted to get my head down and focus on some projects. I did this challenge in January 2013 and got a ton of stuff done. After the no-news challenge in January, I started surfing Twitter less often. I’d still check in every 3-4 days to read the tweets that people were sending my way, but otherwise I’d hit Nuzzel to skim just the most important tweets.
Longer-term, I’m trying to find a healthier approach to news and social media. On the spectrum of books to magazines to newspapers to social media with its second-by-second focus, I’d like to shift my media consumption more toward books and research. I’d also like to spend less time consuming media and more time doing things. See Clay Johnson’s Information Diet book for more about those kinds of ideas.
Matt Cutts: Gadgets, Google, and SEO
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Don’t Blame Facebook (or Any Other Social Media Site)
Have you ever heard phrases like “Facebook broke up another marriage.” I have, and although Facebook has its issues, it doesn’t have the power many give it. The bottom line is that we make choices, and not always good choices. That marriage that was on the rocks, was destined to find its interruption, and Facebook happened to be the convenient tool of choice. It could have just as easily been a phone call or an alleged business trip. So what’s my point?
When posting on social media channels – whether personal or professional – we need to use wisdom and discretion. None of us are perfect, and we’ve all seen “those dialogues” on Facebook. They can be awkward, uncomfortable and make us cringe. One of my personal rules is that I don’t judge people or say things like “man, I can’t believe they did that” because those kinds of things can come back to bite you. And yes, it happened to me recently. I made a foolish decision to share a post which was off color. It wasn’t pornographic, it did not have swearing in it, but it was intended to poke at political and media leaders (who are very often the subject of poor humor.) We all make mistakes, but sadly for me, I offended a family member and that’s just something I never want to do.
Here are three great questions to ask yourself before posting to any social media profile:
1. Why am I posting this? We often post things that are humorous, but we need to ask why we care enough to share what we are sharing.
2. Who will see the post? If you are connected with your coworkers, colleagues, or clients, be careful not to reveal any information that might come back to haunt you. And if you are thinking about this too often, you might want to decide if they need to be Facebook friends (see my prior post on good reasons to unfriend people.)
3. Who (if anyone) will be offended? If the answer is “anyone at all” the response should be to not share it – end of story.
I hope this helps someone not experience the frustration – and damage control – of making a mistake as I did. And if you have an issue, don’t blame Facebook Take ownership of your actions, clear the air, and move on with life. Life is too short and too precious.
OldSchoolSEO – Internet Marketing News by Anthony Kirlew
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Social Media and SEO
TweetTo maximize online presence ecommerce businesses are focusing on social media these days. In fact, social media has become a part of SEO strategies, which helps boost SEO rankings. How is social media important from Search Engine Optimization perspective? Social media is the platform that bridges the gulf between content and branding. You may offer [...]
eCommerce, Yahoo Stores, Web Design and Development
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Bizarre facettes of war in social media
As a matter of fact, wars happen in social media, too. I don’t mean flame wars. I don’t refer to Arab dictators who, closely following the #ArabTyrantManual, during uprisings shut down Facebook, Twitter, or even the whole friggin Interwebs. I admit, those scumbags are somewhat creative. For example Syria’s junior dictator Bashar al-Assad, wo launched a huge amount of hashtag spambots diluting every piece of information leaking out from cyber activists, while reforming his people with T-72 shellings and mashine gun live rounds. With a little help from a fellow assclown based in Iran, he even managed to jam sat phones, cutting off the opposition’s lifeline to YouTube.
So when even –alleged– ‘third world’ autocrats utilize high sophisticated techniques gaming social media in their war on their own people, we can safely assume that there’s way more interesting stuff to know about the role of social media in today’s wars. You’ve read the headlines announcing cyber squads and such. Of course that info was outdated for decades before it hit the mainstream press. Also, the average (that equals IT-wise clueless) journalist blathers about DoS attacks and such, usually ignoring the more subtle aspects of cyber war. I’m not exactly a fan of rehashed news, so I refuse to discuss the obvious.
Recently, I’ve stumbled upon a pretty sneaky cyber war tactic. Well thought out, although I can’t tell how effective it actually is. The setup is kinda minimalistic: one Facebook account, and a few hundred (Ok, as of today that’s 1.6k) blog comments written by PsyWarriors:
In North Africa, where peaceful Libyans turned freedom fighters are struggling in a bloody conflict with a ruthless regime that performs atrocities on a daily basis, NATO somewhat acts as the ‘Free Libyan Air Force’, officially just enforcing the UNSC resolution #1973. Nothing wrong with that, since –despite some Gaddafi troops defected to the opposition– the so-called ‘rebels’ are civilians defending themselves, their families, neighbors, and even countless foreigners who weren’t able to flee before Gaddafi’s henchmen crawled all over the country in their brutal war on Libya’s population.
Herein lies the problem. We’ve epic amateurs barely able to handle an AK 47 on the ground, and professionals in the air. Both fighting the mad dog’s professional forces without direct lines of communication to each other. The rag-tag freedom fighters lacked structure, command, communication, experience, strategy and everything with regard to warfare. After the initial strikes by American, British and French armed forces, NATO joined the battlefield with a plan. Its step by step execution wasn’t exactly compatible with the high expectations of the then still amateurish freedom fighters, who even suffered from occasional friendly fire after carelessly celebrating with AA tracer fire, and cruising through the desert in seized tanks, towards liberated towns.
Of course the tourists carrying high sophisticated gadgets in their huge olive green bags, brought in via tour operator helicopters from their shiny gray yachts sailing near the Libyan coastlines, sorted out some of those misunderstandings. But since the Libyan freedom fighters totally lacked a chain of command, it didn’t help much that the few savvy leaders who actually talked to these tourists got enlightened, because the rag-tag troops consisting of untrained citizens chaotically advancing and retreating in the desert were out of their reach. Qatari military advisers on the ground, helping Libyan citizens carrying seized weapons get into shape, as well as very few consultants and military advisers from UK, France, and Italy, who arrived later on, had just started to train freedom fighters.
Also, the message had to be carried out to the Libyan people, and to Libyans in the diaspora as well, without revealing too much sensitive info that Gaddafi’s loyalists could find interesting. All that with most of the recepients on the ground cutted off from all their information channels besides Libya State TV and few other satellite channels, because cell phones and ISPs were jammed by the government, land lines were insecure … a dilemma. The Transitional National Council (NTC) in Benghazi was the sole institution that was able to reach out to the people inside Libya.
Al Jazeera’s Libya Live Blog (URI changes often, so please click through from the index page) was heavily trafficked since the uprising began (on 17 February, 2011), attracting gazillions of page views and receiving thousands of comments daily. And here we introduce Gerhard Heinz, perhaps a former NVA pilot or not, who frequently updates the audience with strategical as well as tactical information, written in very plain English with a heavy east-german accent. Like: ‘a good tip for tank comanders in tripoli stay away from your tanks ,conkret in the air’ (refers to smart, that is GPS and laser guided, 660-pound concrete bombs used by coalition fighter jets to destroy tanks in residential areas without much collateral damage).
He delivers spot on reports of NATO sorties as well as clashes on the ground as they happen, alledgedly based on timely sat images, SIGINT, HUMINT and whatnot, long before they appear in the (western) press after NATO announcements. Most of his stuff gets confirmed by other sources later on. He even makes predictions that come true, and not all of those are easily guessable and likely to happen. He explains NATO tactics in layman terms, tells why NATO requested the freedom fighters must not advance towards Brega for weeks (to create a sneaky trap for an elite brigade and lots of reinforcements from Sirte), and so on. When NATO is dead sure that particular pro-gaddafi troops can’t communicate after air strikes on CCC infrastructure, so no warning can reach them in time, Gerhard Heinz addresses those, advising them to defect, or at least to run and hide quickly before ‘fast flying silver birds lose some eggs’ above their positions.
Obviously all that is insider knowledge, scraped from NATO and NTC/FF sources. Since NATO doesn’t act on this ‘leak’ they must be aware of, I’m jumping to the conclusion that Gerhard Heinz is a weapon of mass disinformation, and mass education as well. It’s not him alone, by the way, but he’s the most prominent case (Gerhard Heinz has a large fan club) I’ve spotted until now. He informs and educates Libyans hungry for every tiny bit of reliable info with regard to the conflict, scanning Al Jazeera’s website for updates 24/7, then spreading the word through all channels available, including social media.
I may be wrong in details, because I’m by no means an expert when it comes to all the military stuff. But I know that an organization like NATO has the capability to deal with sensitive information leaking out to the public domain for weeks. If it’s not happening on purpose, they just lost my respect.
I do think that this dude mixes in personal information that might be true, for example his military background. Also, his strong opinions (for example about a weak German government and its cowardly FM who cares more for his personal political affairs than for the Libyan people, and the widespread opposition to the official politics within the German armed forces) are believable. At least it sounds authentic and consistent throughout more than 1,600 blog comments. And that’s doable even by a PsyOps team, considering that Gerhard Heinz posts at times when he should sleep. He openly admits that he’s backed by staff gathering and processing the facts from various sources, but denies all ties to NATO.
So, maybe, I should leave it to that with the words of a blog commenter on Al Jazeera’s website, who said:
@Gerhard Heinz
You have earned a lot of rep. back for Germany, they really owe you some thanks for your work and dedication in this.
It would be interesting to have an article in german newspapers about what you did, when all this is over, and more of it can be told.
For now its kind of a mystery (at least to me), what a german is doing in the middle of all this, and how he can be so well informed. I am very curious to hear how you did it.
Lots of respect from me.
Just make sure, dear reader, that you keep your natural scepticism when you read –regardless where, and that includes the mainstream press as well as social media– about a war. There might be an aganda behind every sentence.
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Make Popular Website And Even Bring Visitors Through Social Bookmarking Activity
XYZ.com Suppose you have a store that sells wedding dresses and other wedding accessories. It has an amazing array of quality products and affordable prices. Nevertheless concerned that traffic to your website is low compared with that of its competitor ABC.com. You give great importance to marketing your business through various means, still, stays ahead ABC.
While looking for the reason for this low traffic is an acquaintance who said something interesting – which recommended his name and was planning to come to you to buy their wedding dresses and accessories? However, when connected to your favourite website social bookmarking to add your link to your favourites, did a random search for Search Engine Marketing and found there ABC.com also had a good knowledge of Search Engine Marketing . Because she liked, she decided to make you buy ABC.
Why? Because just not think about adding your website in the social bookmarking site. So are the social bookmarking websites that relevant to the popularity of a website and even bring visitors? Yes, they are and let’s see why.
Often, while you are browsing is with web sites that you like to visit in the future. I keep them in a notebook or in your mailbox may be desirable then, but difficult to handle later. Social bookmarking websites can store on the other hand these links in one place, categorized and tagged with keywords so you can easily find. These sites require you to register and create a profile that can be opened from anywhere in the world. In other words, you can access your bookmarks anywhere without having to walk around with notepad old, messy on the laptop or iPhone.
Today, the social bookmarking websites are many and some of the most popular ones are Digg, Delicious, StumbleUpon, Furl, etc. There’s been a while since I have appeared and since then they have, many people have started using them. If it is the researchers who are always on the lookout for information or journalists who wish to keep tab on the website addresses where to find the latest information, will find these websites a dramatic change from the silly notebook and newspapers.
As mentioned before, sites like Digg and Delicious help in organizing the website address it finds in various categories and related tags. Therefore, if you had been reading in the English Tudor period you can collect the links of “travel” category and marked as “Locations U.S. Travel”, “Adventure Tourism in Australia and consequently much more. This leads to another advantage of social bookmarking – which could give different labels to a single website URL so you can find in that category as well.
Suppose you want to share some links that you find with your friends. Social Bookmarking there also helps. As the name suggests, is social, ie, links are also accessible to others who are seeking information on the same category. Also could see the other links also saved, creating a community of people with similar interests. In fact, by checking the labels that people give to various sites and other links that come in the same category, you can get new ideas of what people think about a particular topic. For example, if you have a web site labelled under ‘target’ and add sites in summer destinations’ under the same label also gives ideas to people who are looking for exciting travel ideas.
They are already aware of how quality back links you can get a better ranking in search engines. Arriving at his website address in any of these bookmarking sites, which are, in fact, ensuring a quality link would be maintained for long. For social bookmarking sites do not remove the links from its database. And for visitors, when in a site like StumbleUpon or Delicious tend to trust you more and therefore come to keep an open mind.
With most social bookmarking websites moving beyond the desktop to smart phones and other portable devices in line of markers is literally in your hands. Finding a place for your website is to say they are a hot topic in online communities and among users, which in turn may be customers in the future. In other words, social bookmarking is one of the best Off Page Search Engine Optimisation Activity which is growing and growing with the possibility that we are not even fully aware at this time.
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