6 Actionable SEO Tips Technical SEO has clearly been one of the pillars that enabled many businesses...
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Showing posts with label Search. Show all posts
Showing posts with label Search. Show all posts
Scalable Link Building Process Using Influencer Marketing
Scalable Link Building Process Using Influencer Marketing Effectiveness and consistency in link...
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70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guid…
70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guid… When you’re in a consulting...
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Outreach Tactics for Effective Link Building in 2016
Outreach Tactics for Effective Link Building in 2016 It is true how “pure on-site work” can...
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The New Age of Brand Building: Creative Link Building
The New Age of Brand Building: Creative Link Building Being invited to be part of this year’s...
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Will Google’s Most Recent Patent Impact Your SEO Efforts?
If you are a spammer it does! As highlighted by SEO Industry Expert Bill Slawski on his blog SEO by the Sea, Google has been granted another patent recently. Someone emailed me to ask how this would impact ones “white hat” SEO efforts. For those who do not know, “white hat” is a term given to those who practice search engine optimization according to the letter or the law based on Google’s Webmaster Guidelines (yes, Google actually tells you how to rank well in their search engine!)
While the intent of this search engine technology is to weed out spam (or those who abuse the guidelines), no technology – not even Google’s – is fail proof. This means that even if you are not in violation of the rules, you could suffer a ranking penalty; at least that is the concern among some Internet Marketing professionals.
1. Stick to the basics. This includes adhering to Google’s guidelines.
2. Don’t rush it. SEO is not a sprint, it is a journey. It’s those tactics that seek to get quick results that often get people in trouble.
3. Know how much social media engagement impacts SEO. For one, keep in mind that Google now has a social network (Google Plus) and it has a big impact on how sites are ranking in Google.
Keep in mind that in addition to SEO there are dozen of ways to generate business, both online and offline, so make sure you are engaging a holistic marketing campaign so that your business does ont rely exclusively (or predominantly) on one specific marketing tactic.
OldSchoolSEO – Internet Marketing News by Anthony Kirlew
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SearchCap: The Day In Search, November 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action In a new video answer today from Google’s head of search spam,…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Prolific Search Marketing Blogger Reveals The Quick Method To Beat Creative Block
We have to continually be jumping off cliffs and developing our wings on the way down.
Kurt Vonnegut
There are plenty of blog posts out there that give out tips on how to get past creative block.
But not that many of them are actually that actionable.
Take this post that appeared on lifehacker a year and a half ago. In it they suggest that you break creative block by embracing your bad ideas. Its not a new concept nor is it one that is particularly exciting. Anyone that has ever sat in on a brainstorming session will tell you that you just have to keep going and all bad ideas should be readily accepted and then challenged.
There are other posts like this one that appeared on FastCoDesign just over a year ago. There are some interesting points raised in the posts and some ideas that may indeed keep the internal cogs ticking over nicely. There are also some tips in there that aren't really going to help you that much: "realise that great work can result from intense struggle" – anyone who does anything creative for a living could tell you that one.
Some other posts on the topic are more enlightening – like this one from Gregory Ciotti. In it Gregory looks at real life studies and actually offers up solid advice that anyone can follow.
As someone who studied creatively at college and university (art and sculpture) and then followed a zigzagging path before ending up in SEO I find creativity (and where it comes from) fascinating. There are always posts on the buffer blog that cover this very thoroughly.
For a few years now SEO has been slowly moving towards the more creative end of marketing and it has not been easy for some in the industry to make that jump, or indeed those that are marketing their own sites.
The Tool That Really Helps
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Scott Adams
Although I often use tools to help me get through the creative roadblocks that I have (http://bottlenose.com/ jumps to mind) I have recently started to use a quick technique invented by a musician to keep my mind fresh and the cogs-a-whirring.
Back in 1975 the musician Brain Eno and Peter Schmidt combined two similar projects they were working on to create and publish a deck of cards that they called Oblique Strategies.
Although they have not really seen too much light in public (they have been in and out of production since they were first released) you can find them and use them on this site:
http://oblicard.com/
Click the little button in the bottom left to get another random prompt!
Essentially they are a collection of phrases that are meant to encourage your brain to think more laterally.
Is it a bit pretentious? Probably, but I have found them to be quite helpful when I am heading nowhere fast.
Because they were designed with art and music in mind you will sometimes find that they don't always make complete sense, but for me that is half the fun.
Some of the best oblique strategies you may come across:
- What mistakes did you make last time?
- Turn it upside down
- Don't be frightened of cliches
- Discover the recipes you are using and abandon them
- Remove ambiguities and convert to specifics
- Don't be afraid of things because they're easy to do
Get a full list here: http://www.whatspace.nl/organisatie/120-oblique-strategies.html
If they appear for sale again, it is likely to be here: http://www.enoshop.co.uk/product/oblique_strategies_limited_numbered_edition?filter=Oblique%20Strategies
Get the full history of Oblique Strategies here: http://www.rtqe.net/ObliqueStrategies/OSintro.html
What do you do to beat creative block?
Post from: Search Engine People SEO Blog
Prolific Search Marketing Blogger Reveals The Quick Method To Beat Creative Block
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Written by Wayne Barker, Boom Online
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Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms
Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile, app store pages and other social properties), and see how they’re discovered in search.
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Google’s Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know
Creare Siteuri,
Google’s,
know,
Life,
Money,
need,
Quality,
Ratings,
Search,
Webmasters
Here’s what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages that can directly influence your money or your life), so that they will be rated highly and follow best SEO practices.
from WordPress http://www.reparacalculator.com/googles-your-money-or-your-life-search-quality-ratings-what-webmasters-need-to-know/
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Organic Search Strategies For Driving Traffic To Channel Partners
B2B brands are often reliant on channel partners to sell products and services to end users. And while manufacturers and others offer traditional co-branding marketing tools, they often fail miserably at driving traffic to distributors, dealers, and other channel partners through B2B search marketing. Optimized channel partner landing pages, bulk uploads of locations to Google [...]
B2B SEO
from WordPress http://www.reparacalculator.com/organic-search-strategies-for-driving-traffic-to-channel-partners/
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The Knowledge Graph: Search just got interesting
There’s been much speculation around semantic search since Google bought Metaweb in 2010. Two years on, two days before Facebook’s long awaited IPO, and less than a week since Bing inveiled their impressive new social search redesign, Google brings us The Knowledge Graph.
This is probably the biggest development in search since the arrival of universal (images, videos, news, local, etc) in 2007.
Comments from the Product Management Directors:
“We’re in the early phases of moving from being an information engine to becoming a knowledge engine and these enhancements are one step in that direction. As we grow the knowledge graph and make it larger and richer, we’re really excited at the opportunity we have to understand more about users’ queries, to understand more of what’s our there on the web, and intelligently connect the two to each other”.
Read more about this:
- Where it all began
- Introducing The Knowledge Graph
- Google Goes Back to What It Does Well: Finding Things
- Richard Walters in the FT
- BBC: A more ‘human’ search engine
from WordPress http://www.reparacalculator.com/the-knowledge-graph-search-just-got-interesting/
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SearchCap: The Day In Search, November 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Don’t Duplicate Your Meta Descriptions Google’s Matt Cutts, the head of search spam, released a video today providing an…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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