Will Google’s Most Recent Patent Impact Your SEO Efforts?

If you are a spammer it does! As highlighted by SEO Industry Expert Bill Slawski on his blog SEO by the Sea, Google has been granted another patent recently. Someone emailed me to ask how this would impact ones “white hat” SEO efforts. For those who do not know, “white hat” is a term given to those who practice search engine optimization according to the letter or the law based on Google’s Webmaster Guidelines (yes, Google actually tells you how to rank well in their search engine!)

While the intent of this search engine technology is to weed out spam (or those who abuse the guidelines), no technology – not even Google’s – is fail proof. This means that even if you are not in violation of the rules, you could suffer a ranking penalty; at least that is the concern among some Internet Marketing professionals.

My advice:

1. Stick to the basics. This includes adhering to Google’s guidelines.

2. Don’t rush it. SEO is not a sprint, it is a journey. It’s those tactics that seek to get quick results that often get people in trouble.

3. Know how much social media engagement impacts SEO. For one, keep in mind that Google now has a social network (Google Plus) and it has a big impact on how sites are ranking in Google.

Keep in mind that in addition to SEO there are dozen of ways to generate business, both online and offline, so make sure you are engaging a holistic marketing campaign so that your business does ont rely exclusively (or predominantly) on one specific marketing tactic.

OldSchoolSEO – Internet Marketing News by Anthony Kirlew

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SEOs Don’t Rank Websites. That’s Google’s Job.

The recent news of an SEO getting sued for lack of results got me thinking about the dynamic that SEOs and their clients need to have in order for any web marketing campaign to be successful. Unlike many other industries, the success of SEO relies heavily on the client themselves. The SEO can’t just “optimize” […]

The post SEOs Don’t Rank Websites. That’s Google’s Job. appeared first on Pole Position Marketing.

Pole Position Marketing’s E-Marketing Performance Blog

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Google’s Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

Here’s what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages that can directly influence your money or your life), so that they will be rated highly and follow best SEO practices.

Search Engine Watch – Latest

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Google’s Matt Cutts: I Don’t Add Meta Descriptions To My Site Because…

Last night, I covered at Search Engine Land a video Google’s head of search spam, Matt Cutts, posted about meta descriptions.

Matt said that he doesn’t add meta descriptions to his own blog posts on his own blog.

He said it is better you leave your meta descriptions blank than to have duplicate meta descriptions on your site.

Best case is to have 100% unique meta descriptions on all your pages but if that is not possible, then let Google figure out what to show in the search snippets by leaving your meta descriptions blank.

Here is the video:

It does make sense…

Forum discussion at Google+.

Image credit to BigStockPhoto for HTML tags

Search Engine Roundtable

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Will Google’s Latest Update Hummingbird Impact Your Website Ranking?

TweetGoogle again tweaked its search engine algorithm, calling it Hummingbird. And as it had happened with Penguin and Panda updates, Hummingbird has left businesses in quandary as to how much the change has impacted the traffic on their website and what will be their future. To find answers to these questions, you will first need [...]

eCommerce, Yahoo Stores, Web Design and Development

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Five Common SEO Mistakes: Making Sense of Google’s Latest SEO Statement

SEO observations from Google’s recent statement on Five Common SEO Mistakes, along with practical SEO advice on how to avoid these mistakes. Continue reading → Rating: 4.5/5 (2 votes cast)

Visit my site to get the whole scoop…

Agent SEO Blog

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Google’s Love Affair with Anchor Text

The majority of SEOs (and possibly most site owners) know that the search engines heavily value links with optimised anchor text. A link with the text “cheap car insurance” will help you rank for “cheap car insurance”. That sounds obvious, although it’s also kind of sad, because that’s not really how normal people link.

What’s less clear is just how much Google weights the anchor text in it’s algorithm compared to other search engines. Ordinarily it would be difficult to test this – you’d need to find a huge range of varied sites, all linked to with a common phrase. Luckily, Hacker News is a good example – if you use the phrase “Show HN” (as people often link to their new startup/project using that phrase).

Here’s what Duck Duck Go displays for the query “Show HN”:

While it (brilliantly) has a !bang syntax for searching HNSearch.com, it’s regular results show pretty much what you’d expect – sites that use “Show HN” in the title tag of the page and within the text of the page, along with something like hn-show.com which features the keywords within it’s domain name.

And here’s what Blekko shows:

Blekko is relatively similar, in that it promotes sites that use the word “Show” in the title tag and on the page a lot (maybe not as much with “HN” though).

Here’s Bing’s results:

Bing, weirdly, doesn’t have any results from Hacker News in it’s top 10 – the first result is from FriendFeed. After that, it very heavily focuses on the keyword being in the domain name or in the title tag & on-page text.

And finally, here’s Google’s results:

Other than the first result from HackerNews, not a single listing features the text “Show HN” in either the title, domain or on-page text. They’re ranking for the phrase, despite not mentioning it anywhere on the page, because some of the links pointing to them include the phrase “Show HN”.

Keep in mind, this may be an edge case – typical on-page weightings might be dialled up for search terms that are more heavily searched for.

I’m not saying that this is necessarily a flaw in Google’s results at all – I much prefer Google’s results in this edge case than to the other search engines. I just wanted to highlight how Google appears to weight anchor text very heavily – much more so than the others.

Google’s Love Affair with Anchor Text is a post from: Shark SEO. Have you played The Search Game?

Shark SEO

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Google’s Love Affair with Anchor Text

The majority of SEOs (and possibly most site owners) know that the search engines heavily value links with optimised anchor text. A link with the text “cheap car insurance” will help you rank for “cheap car insurance”. That sounds obvious, although it’s also kind of sad, because that’s not really how normal people link.

What’s less clear is just how much Google weights the anchor text in it’s algorithm compared to other search engines. Ordinarily it would be difficult to test this – you’d need to find a huge range of varied sites, all linked to with a common phrase. Luckily, Hacker News is a good example – if you use the phrase “Show HN” (as people often link to their new startup/project using that phrase).

Here’s what Duck Duck Go displays for the query “Show HN”:

While it (brilliantly) has a !bang syntax for searching HNSearch.com, it’s regular results show pretty much what you’d expect – sites that use “Show HN” in the title tag of the page and within the text of the page, along with something like hn-show.com which features the keywords within it’s domain name.

And here’s what Blekko shows:

Blekko is relatively similar, in that it promotes sites that use the word “Show” in the title tag and on the page a lot (maybe not as much with “HN” though).

Here’s Bing’s results:

Bing, weirdly, doesn’t have any results from Hacker News in it’s top 10 – the first result is from FriendFeed. After that, it very heavily focuses on the keyword being in the domain name or in the title tag & on-page text.

And finally, here’s Google’s results:

Other than the first result from HackerNews, not a single listing features the text “Show HN” in either the title, domain or on-page text. They’re ranking for the phrase, despite not mentioning it anywhere on the page, because some of the links pointing to them include the phrase “Show HN”.

Keep in mind, this may be an edge case – typical on-page weightings might be dialled up for search terms that are more heavily searched for.

I’m not saying that this is necessarily a flaw in Google’s results at all – I much prefer Google’s results in this edge case than to the other search engines. I just wanted to highlight how Google appears to weight anchor text very heavily – much more so than the others.

Google’s Love Affair with Anchor Text is a post from: Shark SEO. Have you played The Search Game?

Shark SEO

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Google’s Love Affair with Anchor Text

The majority of SEOs (and possibly most site owners) know that the search engines heavily value links with optimised anchor text. A link with the text “cheap car insurance” will help you rank for “cheap car insurance”. That sounds obvious, although it’s also kind of sad, because that’s not really how normal people link.

What’s less clear is just how much Google weights the anchor text in it’s algorithm compared to other search engines. Ordinarily it would be difficult to test this – you’d need to find a huge range of varied sites, all linked to with a common phrase. Luckily, Hacker News is a good example – if you use the phrase “Show HN” (as people often link to their new startup/project using that phrase).

Here’s what Duck Duck Go displays for the query “Show HN”:

While it (brilliantly) has a !bang syntax for searching HNSearch.com, it’s regular results show pretty much what you’d expect – sites that use “Show HN” in the title tag of the page and within the text of the page, along with something like hn-show.com which features the keywords within it’s domain name.

And here’s what Blekko shows:

Blekko is relatively similar, in that it promotes sites that use the word “Show” in the title tag and on the page a lot (maybe not as much with “HN” though).

Here’s Bing’s results:

Bing, weirdly, doesn’t have any results from Hacker News in it’s top 10 – the first result is from FriendFeed. After that, it very heavily focuses on the keyword being in the domain name or in the title tag & on-page text.

And finally, here’s Google’s results:

Other than the first result from HackerNews, not a single listing features the text “Show HN” in either the title, domain or on-page text. They’re ranking for the phrase, despite not mentioning it anywhere on the page, because some of the links pointing to them include the phrase “Show HN”.

Keep in mind, this may be an edge case – typical on-page weightings might be dialled up for search terms that are more heavily searched for.

I’m not saying that this is necessarily a flaw in Google’s results at all – I much prefer Google’s results in this edge case than to the other search engines. I just wanted to highlight how Google appears to weight anchor text very heavily – much more so than the others.

Google’s Love Affair with Anchor Text is a post from: Shark SEO. Have you played The Search Game?

Shark SEO

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