It’s morning and I guess not many of power Google user’s has noticed that Google rolled out a new Sitelink features which I just now observed. Also I am not sure does it being rolled out to all Google data-center’s or as always Google trying out at few and later make it universal. To confirm this new Google Sitelink’s feature I checked with Official Google Blog & Official Google Webmaster Central Blog, but there’s no news yet in this regard. (Update 0n 08/16/2011: Official Google Blog: The evolution of sitelinks: expanded and improved)
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| Espn.com – Google Sitelinks |
Well you must have noticed earlier for Sitelinks Google only show’s few important internal webpages (also known as Sitelinks) at organic SERP’s if a user search for any Domain at Google(www.afzalkhan.org) name with or without domain extension (Afzalkhan.org or Simply Domain Name as AfzalKhan) as shown at image-1(Espn.com Google Sitelinks) with Old Sitelinks pattern.
What’s New now with Google Sitelinks
Google is now showing website’s sitelinks with Title (H1 tag in some cases), meta description and the landing page URL as shown in image-2 (Afzalkhan.org Google Sitelinks) which were missing at the old sitelinks preview (Google used to show only Anchor Text hyperlinked)
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| Afzalkhan.org Google sitelinks – New Preview |
What will its affect on Organic Traffic? – While it’s still early to judge its impact but I noticed significant increase in Google traffic for my site since yesterday, the increase in Google Organic traffic is almost 20-30% comparing my daily blog traffic. It’s a welcome change from my site being a SEO along with many other changes due from Google including infinite scrolling at SERP’s for organic searches too like Google Image Searches. I’ve read on many forum’s Google is experimenting & testing out loads of new feature’s since after launching Google +1 which they will merge all together to offer a better user experience.
Finger’s crossed expecting few more changes in next coming days which might affect Search Engine Optimization strategies, website organic rankings & traffic.
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